There’s a move afoot to give consumers more control over websites’ ability to track their online behaviors. The ever-erudite Jay Small is already thinking about what this will mean to online advertising operations: If ‘Do Not Track’ happens, what’s Plan B for targeting? | Jay Small’s site.
If you want to dig deeper into how eager some folks are to track your online comings and goings, check out this Wall Street Journal article that notes a few companies are using “digital fingerprinting” that can ID your movements by items as granular as the fonts you use on your computer or phone. Kinda creepy, really, and unless these companies start giving consumers the ability to control what is being tracked, the government will stick its beak in and make everyone miserable.
Recent Comments